Rethinking Insurance Marketing : Pankaj Gupta

  • Jan 01 1970

Marketing leadership series

English

Description

In Conversation with Banking Frontiers Live, Pankaj Gupta, Sr. EVP (Sales) and Chief Marketing Officer, HDFC Life shares with Babu Nair, MD and founder of Banking Frontiers, how the Insurance sector is Rethinking Marketing in the New Normal World. He shares insights on the consumer behavioral patterns, the visible changes evolving in the structure of sales models, and the need to align the message and medium to ensure maximum visibility for the brand. Though the digital experience has enlightened the consumers, humanizing the robotic interaction remains a key in the new world order. Moving forward, he skillfully shares how the New world would be a supplement of both the digital & physical world. Watch more to gain from his insights!

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