The way forward - Shilpa Desai

  • May 20 2021
  • 00.09.08

Master Marketer Series

English

Description

Master Marketer Shilpa Desai, CMO at Fullerton Finance, shares interesting perspectives on NBFC Marketing. In an industry where maximum customers are rural and semi-urban, digital onboarding and enrolment are key stakes, but the strategies differ widely from organization to organization. She emphasizes a strategy that combines 'empathy with customers' and 'innovation in communication and engagements' to create a powerful engine for organisational growth.

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